High Camp Supply is the first “Ephemeral Luxury” brand created around celebrating the everyday, and making the ordinary extraordinary through sensory gifting and luxury experiences.
When I founded High Camp in 2014, I sought to create a company focused on experiences, not “things.” I was focused on simple charm, elevated to a luxury level. I carried specifically the vision of a child’s artwork, framed and lit at a gallery level. I wanted to find a way to convey real emotion lovingly, in a way that would be impactful.
Gardenias have always played a big role in my life, and have long been my signature gift, however, I was not yet aware that they were impossible to ship, and typically only bloomed a few months of the year.
Over the course of 2014, I set out to make it possible to enjoy gardenias anywhere, year round. I believed I could ship the gardenia, so I found a farm and worked with the growers to identify the perfect cut point, then created packing conditions to deliver the flower overnight cut-to-order. In doing so, a bigger achievement transpired. High Camp revolutionized the floral industry by being the first to pioneer farm-to-door, cut-to-order, direct-to-consumer floral overnight via Fed-Ex.
The ability to ship the freshest of flowers created the opportunity to alter the future of floral design.
We began delivering elegant flowers loose in a box, enabling the recipient to hand arrange the flowers as they so desire. The significance of this was to involve each recipient and allow them to find their own style and personalize the presentation.
This idea was born from the concept that if I went to someone’s house and they had a vase of flowers in the entry, I may notice that the flowers are beautiful. However, if I went to the same home and the same flowers were hand arranged by my host in creative ways; a single blossom in a teacup on the breakfast table, a few blooms floating in a bowl in the powder room, a small bouquet on the bedside table… I would connect the host with the experience.
I would carry a memory of their connection to their home and of their personal style. And with this, a “loose, untied, chic” style of floral was conceived. Our farm to door “Vine and Bloom” boxes launched a floral revolution.
High Camp continues to offer unique and charming simple luxuries, centered around cementing deeply seeded memories through fragrance-based experiences. Over the years we have expanded our line to include hand poured large scale candles and specialty Vine & Bloom gifts, as well as high-end ephemeral art installations in our signature “undone” style and bespoke event services to an inspirational clientele.
It has been an incredible journey, and we are grateful everyday for your continued support and enthusiasm. If you are receiving this newsletter, it is because you are a treasured client, and I would like to thank you personally.
We hope you will join us in our celebration of every small moment. Time is our most precious gift, and moments spent wisely are the most important thing we hold.
With love from High Camp,
"I believe in fairytales..."
- Slim Aarons