HIGH CAMP MUSE: AERIN LAUDERFeb, 06 2020
Aerin Lauder is a modern day style icon, a designer, tastemaker and working mother of two. Committed to living life more beautifully, she founded the luxury lifestyle brand AERIN in 2012. As she says, “Beauty is my heritage, but home and accessories are my passion.” In addition to her work at AERIN, Lauder currently maintains her role as Estée Lauder’s Style and Image Director.
We are thrilled to call Aerin a #FriendOfHighCamp and welcome her as a High Camp Muse.
Our founder, Susan Hanson, discusses gardenias, scent memories and sensory gifting with Aerin.
What inspires you to bring flowers into your home?
Flowers always make a home come alive. There’s nothing like coming home to the smell of fresh flowers.
What is your first memory of gardenias?
My first memory of gardenias was when I was a little girl in Palm Beach. I loved smelling the gardenias in my grandmother’s garden.
What was your experience the first time you sent or received High Camp Gardenias as a gift?
The first time I experienced High Camp, I fell in love. I loved everything about it, from the concept to the overall presentation. High Camp is now my go-to gift.
Where do you like to keep flowers in your home?
I love filling my home with flowers. There is nothing more special than a vase of fresh gardenias next to your bed.
Where do you find creative inspiration?
Creative inspiration can come from anywhere. I am constantly inspired by my friends, my family, travel, hotels, art, movies and so much more.
What’s your fondest memory associated with scent?
My most powerful memory of scent is from my wedding day. I wore fresh gardenias in my hair and carried a bouquet of Lily of the Valley.
"IT IS NO SECRET THAT I LOVE GARDENIAS—I HAVE ALWAYS ASSOCIATED THEIR SCENT WITH SUMMER. HIGH CAMP SUPPLY, AN ONLINE FLORIST, DELIVERS A BEAUTIFUL, UNTIED SELECTION OF THESE LOVELY BLOOMS TO YOUR DOOR IN A BLACK OR WHITE LACQUERED BOX... I THINK IT IS A WONDERFUL IDEA, PERFECTLY EXECUTED." - AERIN LAUDER